Coffee Break

The true value of a financial advisor – it’s probably not what you think


A recent study by Morningstar, a global financial services firm, found that advisor and investor expectations are vastly different. Investors often think that an advisor’s #1 job is to read the markets and deliver higher rates of return, but as any honest advisor will tell you, this is impossible. Even the brightest minds in the industry can’t agree on how the markets will perform from day to day or even year to year.


Here’s my take on the value of teaming up with a knowledgeable advisor. He or she can:

  • Help you set realistic financial goals and make sure you keep on track to meet them.

  • Align your risk tolerance with your investment portfolio.

  • Rebalance your portfolio when markets go up or down to take advantage of new opportunities, such as a dip in stock valuation, that could signal an advantageous purchase.

  • Coach investors to help them make logical, not emotional, decisions with their money.

  • Manage and reduce tax liability.

  • Establish a budget to boost savings.

  • Reduce investment costs.

  • Create a retirement distribution plan for your nest eggs.

  • Manage insurance needs, including life, disability and long-term care coverage.

  • Coordinate employer benefits with insurance and investments outside the workplace.

  • Work with other personal advisors, including CPAs and attorneys, to achieve true wealth management.


I hope this helps to demystify the work financial advisors do and the value we try to bring to our clients every day.




P.S. – Want to see me put these values to work for you? Give me a call: 319-363-3527.

Chris M Graw, CLU®, ChFC®, CFP®

Wealth Management Advisor


To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck